AI Strategist & Founder of The Anchor Method

Your trained instinct is the moat.
AI is the leverage.
What you’re rooted in is the anchor.

I help domain experts build their own AI agents — without learning to code — so they can multiply what only they can do.

Soh Wan Wei at home

This is for you if —

You have real expertise. The kind people pay for because of how you think, not just what you do.

You’ve watched AI move through your field and felt the quiet question underneath:

What about my work do I want to protect from being commoditised — and why does it matter to me?

If you can answer that with specificity, conviction, and personal stakes — you’re the person this is built for.

If the answer feels generic or rehearsed, this probably isn’t the right fit. And that’s okay.

A note from Wan Wei

Soh Wan Wei

Most conversations about AI right now skip the part that matters most: the person underneath the work.

The shift happens in a quieter moment — when someone with real expertise finally sees that their lived experience is the moat. The way they instinctively read a situation. The way they make calls others would miss. The thing only they can do.

The AI agents come after.

If that resonates, the rest of this site is for you — the method, the cohort, the keynotes, the letters. If you’ve been talked down to, talked at, or talked over for long enough by people with less depth than you, you’re in the right place.

If it doesn’t, the writing stays open to anyone, and you’ll find me on a stage somewhere most months.

More about how I got here

The thesis

Most AI education teaches only the leverage — the tools, the prompts, the platforms.

The Anchor Method teaches all three — the moat, the leverage, and the anchor — and respects the person behind the work.